Signatures are no longer needed for EMV (chip) transactions for all major card types. In our recent article No Signature Required - Card Brands Look to Improve Checkout Times, we discussed some significant changes in the POS industry. At the tail end of 2017, MasterCard, Discover, and AmEx announced that they would implement policies that eliminate the need for signatures in point-of-sale EMV transactions. Visa was initially reluctant to comply, but recently gave up the fight and announced they too will eliminate the need for signatures on EMV POS transactions in North America beginning in April of 2018.
Visa announced in April 2018 they will be releasing new chargeback rules with a focus on improving the overall process for merchants with a new Visa Claims Resolution (VCR) process. Even for merchants who have taken all the steps and follow all the recommendations to avoid the likelihood of chargebacks, they are an unfortunate and inevitable fact of life in today's business environment. Whether it's a chargeback due to fraud, or friendly fraud where a customer disputes a charge they honestly don't remember making, they happen and can be a process pain for merchants. Visa's goal with VCR is to make the process simpler.
The introduction of EMV chip cards made huge strides in decreasing fraud, but only for in-store transactions. The increased security of credit and debit cards using chip technology has driven fraudulent traffic to CNP transactions and e-commerce. Card Not Present (CNP) Transactions are those that occur when the card is physically not present (online, over the phone, mobile transactions, etc), and therefore do not utilize the chip feature that EMV cards have. According to Visa, fraud has decreased 70 percent from October 2015 (when chip cards were introduced in the United States) to December 2017. However, chip cards are just as susceptible to CNP fraud as magnetic stripe cards.
Automated Clearing House (ACH) is a popular payment method that your business is probably using already. If your business uses direct deposit to pay employees, then you’re using a form of ACH. However, ACH can also be used to boost sales for your business. To learn how ACH can increase your revenues, sales numbers, and overall efficiency watch our Solupay for NetSuite SuitePayments video.
This fall we saw some major announcements regarding changes in the way future POS credit card transactions were going to be processed. In October, MasterCard announced it would no longer require signatures at point-of-sale transactions in the U.S. and Canada beginning in April 2018. Shortly thereafter, Discover announced similar intentions, requiring no POS signatures, expanding this initiative to not only the U.S. and Canada, but also Mexico and the Caribbean. Not to be left behind, AmEx announced in early December it would also implement this change in April 2018 on a global scale. At this time, VISA is the lone holdout, still requiring signatures at point-of-sale. Odds are the antiquated signature requirement will be dropped by Visa soon considering that it is difficult to prove that the signature was indeed the cardholder’s.
Card not present transaction fraud continues to rise since the establishment of the EMV chargeback liability shift last October. As card present transaction fraud decreases we've seen a direct increase in card not present transactions. CNP transactions include any payment made where the card is not physically present. As predicted, The US Payments Forum 2017 report concluded that the increase in security of chip cards forced fraudsters to focus their attention to CNP. They believe that this trend will continue into 2018 and we can expect to exceed $6 billion in fraud dollars.
Now that the economy is rebounding, and a greater sense of security has hit the markets, we are seeing startups on the rise again. In the world of new businesses, achieving success is a goal that can be fleeting and often hard to realize let alone evaluate. Too often owners, anxious to take their product or service to market, turn to payment processing options that are easy to get going, but in the end can be costly and prohibitive. Having the ability to charge and receive payments promptly, accurately, and efficiently and maintaining a steady cash flow is crucial to the survival of your new business. Rather than jumping to the quick fix, take a few minutes to research options and partner with a company that can provide a variety of payment solutions, simplified for ease of use and convenient in order to appeal to all of your customers. Being able to collect on your receivables, manage your business and capitalize on your revenue are important factors in the success of your new endeavor.
Many merchants consider credit card processing fees as simply that... fees that are a normal part of doing business and a cut to their bottom line. But we challenge you to view credit card processing in a different light: As an opportunity to attract newer customers, increase shopping cart size with integrations, accept alternative payments and provide innovative and secure developments.
Earlier this year, Solupay was named 2017's Innovator of the Year because of our ability to focus on new and advanced features that are designed to not only make our clients operations easier, but to contribute to increasing their revenues.
For years, Becker Safety and Supply was accepting credit cards and saw the extra steps and inconveniences of their credit card acceptance program as just a nuance of business. Established in 1999, Becker is a wholesale/ distribution company providing protective clothing and tools for any industry where safety is a concern. Devin Becker quickly became excited by the many advances that Solupay provides with our Built for Oracle + NetSuite payments bundle.
EMV is a trending topic, whether you are a merchant, bank, or payment processor. The EMV Chargeback liability shift pertains to card present transactions only. We have put together this eGuide to assist in educating and guiding your understanding of EMV and how it impacts you.